| 释义 |
gross rating point
noun[ C ]
MARKETINGukus(abbreviationGRP)
a measurement of how many people see an advertisement over a particular period of time. It is equal to the percentage of the target audience(= people the advertisement is directed to) who see it multiplied by the number of times it is shown:
A gross rating point is a measurement of how much media exposure it takes to reach a certain number of households through a given media.
|