| 释义 |
ident
noun[ C ]
mainly UKuk /ˈaɪ.dent/ us /ˈaɪ.dent/
a design or symbol, or a short piece of video, used by a company to advertise its products, or by a TV channel to tell people which channel they are watching:
The History Channel has a magnificent carved Roman "H" ident.
You may recognize him from the BBC ident he appeared in - one of three wheelchair basketball players who spin around in their chairs on a court.
Soon all the channels were using idents.
Instead of our ident a black screen appeared.
Write your own alternative take on any film and have it made into a spoof ident, to be screened across the UK in cinemas.
SMART Vocabulary: related words and phrases
Advertising and marketing
ad
ad agency
adman
adverse publicity
advert
cross-selling
customer relationship management
demographics
detoxify
differentiator
o.n.o.
on-brand
opinion mining
overexpose
overexposure
trade dress
unadvertised
unbilled
unbranded
unmarketable
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