| 释义 |
last-mover advantage
noun[ S or U ]
ukus
MARKETING
the advantage that a company has when it is the last to introduce a new product, service, or technology, because it can learn from developments that have taken place, or from what others have done:
They took advantage of ever-accelerating advances in technology to capture what is called the last-mover advantage.
Compare
first-mover advantage second-mover advantage
|