| 释义 |
merchandising noun[ U ] uk /ˈmɜː.tʃən.daɪ.zɪŋ/ us /ˈmɝː.tʃən.daɪ.zɪŋ/ products connected with a popular film, singer, event, etc., or the selling of these products(与流行电影、歌星、活动等有关的)文化衍生品,文化衍生品的促销 the activity of making people aware of your products and increasing sales through advertising, special events, etc.推销活动,促销活动 SMART Vocabulary: related words and phrases Advertising and marketing ad ad agency adman adverse publicity advert cross-selling customer relationship management demographics detoxify differentiator o.n.o. on-brand opinion mining overexpose overexposure trade dress unadvertised unbilled unbranded unmarketable
merchandising | American Dictionary merchandising noun[ U ] us/ˈmɜr·tʃənˌdɑɪ·zɪŋ/ the activity of advertising or selling goods
merchandising | Business English merchandising noun[ U ] COMMERCE, MARKETINGuk /ˈmɜːtʃəndaɪzɪŋ/us (alsomerchandise) products connected with a popular film, event, famous person, etc., or the selling of these products: They hope to raise £12m from the sale of tickets and merchandising. merchandising income/revenue/salesThe $250 million figure reportedly includes merchandising income and a share of the film's profits. Warner Bros owns exclusive merchandising rights to the Harry Potter character. merchandising activities/deals/opportunities the activity of making people more aware of your products and increasing sales through advertising, special displays or events, etc.: Sales growth has been hurt by a misguided merchandising strategy. See also
cross-merchandising scrambled merchandising |