off-brand
typical of a person:
Always late - that's so on-brand.
I came with a duffel bag and left with a big suitcase - very on-brand for me.
We encourage them to use the terms "on-brand" and "off-brand" to identify behaviours that are aligned with the brand and those that are not.
When asked to write a blog in an on-brand manner, they really struggle.
The company is clear in wanting everyone to be on-brand at all times.
SMART Vocabulary: related words and phrases Advertising and marketing
ad
ad agency
adman
adverse publicity
advert
cross-selling
customer relationship management
demographics
detoxify
differentiator
o.n.o.
off-brand
opinion mining
overexpose
overexposure
trade dress
unadvertised
unbilled
unbranded
unmarketable
You can also find related words, phrases, and synonyms in the topics:
Typifying, illustrating and exemplifying