| 释义 |
reactive marketing
noun[ U ]
MARKETINGukus
a method of marketing goods and services in which you give information about a product to someone who has already asked for such information:
In the reactive marketing approach, you reply to needs that have been expressed or to requests for information that have been made.
Compare
proactive marketing
marketing that is done as a reaction to a particular situation, or to what your competitors are doing:
Beware of reactive marketing in which you are too quick to change direction according to every move that the competition makes.
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