| 释义 |
second-mover advantage
noun[ C ]
MARKETINGukus
the advantage that a company has when it offers a product or service later than a competitor, because it can learn from customers' reactions and offer something better than its competitor:
US companies can have second-mover advantage in areas such as wireless commerce where they are significantly behind the competition in Europe.
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first-mover advantage last-mover advantage
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