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词汇 second-mover-advantage
语种 英语、汉语、英汉翻译、汉英翻译
释义 second-mover advantage
noun[ C ]
 MARKETINGukus
the advantage that a company has when it offers a product or service later than a competitor, because it can learn from customers' reactions and offer something better than its competitor:
US companies can have second-mover advantage in areas such as wireless commerce where they are significantly behind the competition in Europe.
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first-mover advantage
last-mover advantage
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更新时间:2025/7/22 0:14:54