| 词汇 | brand-architecture |
| 语种 | 英语、汉语、英汉翻译、汉英翻译 |
| 释义 | brand architecture noun[ U ] ukus MARKETING, COMMERCE the way in which a company organizes and names its products in order to show consumers the differences and similarities between them: We are revamping our brand architecture, reducing complexity in our product line, and providing better value for consumers. Examples of brand architecturebrand architecture The companys work spans from naming and nomenclature systems to brandarchitecture and brand name research. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Brandarchitecture may be defined as an integrated process of brand building through establishing brand relationships among branding options in the competitive environment. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Exactly how the company name relates to product and services names is known as brandarchitecture. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Brand valuation can help companies rationalise and rebuild their brand portfolios and trim their brandarchitecture to best address current market conditions. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. As part of the company reorganization, the content and the structure of its brand portfolio (its brandarchitecture) was reorganized. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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