| 词汇 | brand-audit |
| 语种 | 英语、汉语、英汉翻译、汉英翻译 |
| 释义 | brand audit noun[ C ] ukus MARKETING, COMMERCE a detailed examination of all the activities relating to successfully marketing a brand: A brand audit can help you see how consumers currently perceive your organization. Examples of brand auditbrand audit A brandaudit establishes the strategic elements needed to improve brand position and competitive capabilities within the industry. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. A brandaudit usually focuses on a business strengths and resource capabilities because these are the elements that enhance its competitiveness. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. The basic concept of a brandaudit is to determine whether a business resource strengths are competitive assets or competitive liabilities. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Additionally, a brandaudit investigates trends in a business net profits, the return on existing investments, and its established economic value. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Strong brands generally make good and frequent use of in-depth brand audits and ongoing brand-tracking studies. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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