| 词汇 | brand-building |
| 语种 | 英语、汉语、英汉翻译、汉英翻译 |
| 释义 | brand building noun[ U ] (alsobrand-building)ukus MARKETING, COMMERCE the process by which a company creates or improves customers' knowledge and opinions of a brand: Sustained and effective brand building is the key to improving volume and share performance. brand-building campaign Examples of brand buildingbrand building While sponsorship can deliver increased awareness, brandbuilding and propensity to purchase, it is different from advertising. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Recent developments include moving up the food chain in brandbuilding and design. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Brand architecture may be defined as an integrated process of brandbuilding through establishing brand relationships among branding options in the competitive environment. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Brandbuilding is a combination of physical, functional, operational and psychological elements. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Many techniques and channels are used to reach youth, starting when they are toddlers, in order to establish brandbuilding and purchasing behavior. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. In event marketing the purpose of an event can be awareness of a new product, trials, brand commitment, brandbuilding or multiple. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Altruistic acts are part of the process of brandbuilding. These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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