appeal
The party has rapidly broadened its appeal in the country.
Her aim is to broaden her appeal to a newer, younger audience.
The challenge for restaurants is broadening their appeal while holding on to the things that made the restaurant popular in the first place.
The organizers have tried to broaden the appeal of the festival this year to attract a more diverse audience.
His campaign managers have worked hard to broaden the appeal of the uncharismatic, stern-looking candidate.

SMART Vocabulary: related words and phrases

Attracting and tempting
affinity
allure
alluringly
arrest
attract
charm offensive
charm the pants off someoneidiom
chum
clickbait
clickbaity
honey trap
incentive
jump out at someone
lure
modesty
tantalizingly
tempt
temptation
temptingly
tickle someone's fancyidiom