niche
The magazine has carefully carved out a niche for itself and is far from being a typical lads' mag.
I started my own company and we carved out a niche promoting outdoors events.
He is an original horror writer who has been able to carve out a niche of his own in an extremely crowded market.
It is going to be hard to carve out a niche in the competitive world of fashion.

SMART Vocabulary: related words and phrases

Succeeding, achieving and fulfilling
A game
accomplish
achieve
acquit
actualize
bear
get through
get to/reach first baseidiom
go faridiom
go from strength to strengthidiom
go into orbitidiom
kill
pan
rise
scale the heightsidiom
scrape through (something)
sew something up
slam dunk
smash itidiom
stand out