| 释义 |
counter-advertising
noun[ U ]
(alsocounteradvertising)uk /ˌkaʊn.tərˈæd.və.taɪ.zɪŋ/ us /ˌkaʊn.t̬ɚˈæd.vɚ.taɪ.zɪŋ/
advertising by one organization in answer to advertising by another, especially with an opposite message:
Efforts aimed at reducing underage drinking have included counter-advertising, education, and stronger law enforcement.
Counteradvertising has been used by governments in some countries to discourage the use of harmful products.
Consumption has been shown to be reduced by bans on advertising and by counter-advertising.
Control of advertising is an effective method to reduce cigarette smoking, especially when accompanied by counteradvertising
Counter-advertising would have to do exactly the same thing.
SMART Vocabulary: related words and phrases
Advertising and marketing
ad
ad agency
adman
adverse publicity
advert
customer relationship management
demographics
detoxify
differentiator
dogfooding
o.n.o.
on-brand
opinion mining
overexpose
overexposure
trade dress
unadvertised
unbilled
unbranded
unmarketable
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