exhortation
His exhortatory theatre pieces mirrored his political ideas.
When she writes political verse, her voice becomes exhortatory.
The images are full of exhortatory propaganda and bold colours.
They used exhortatory advertising to communicate their message to voters.
The general issued an exhortatory message to the troops.

SMART Vocabulary: related words and phrases

Urging & persuading
ambulance-chasing
argumentation
badger
be/go on at someoneidiom
blag
blagger
go on
hortatory
hustle
incitation
incitement
influencer
jockey
sucker
sway
unconvinced
unpersuaded
unpersuasive
unsalable
unsaleable

You can also find related words, phrases, and synonyms in the topics:

Encouraging and urging on