| 释义 |
the four Ps
noun[ plural ]
MARKETINGukus
short for
product, price, place, and promotion: the idea that in order to be successful, you must have the right product, sold at the right price, in the right places, and with the right advertising and support:
The four Ps is a marketing tool that is used to satisfy customers and company objectives.
See also
the five Ps the four Cs the marketing mix
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