| 释义 |
rebranding
noun[ U or S ]
business specializeduk /ˌriːˈbræn.dɪŋ/ us /ˌriːˈbræn.dɪŋ/
the act of changing the way that an organization, business company, or product appears to the public : 给（机构，公司，产品等）重塑形象
a major corporate rebranding大规模的公司形象重塑活动
As a part of the rebranding process they hoped to reposition the brand as the "original" travel company.作为重塑形象的一部分，他们希望把公司重塑为“原创性”的旅游公司。
SMART Vocabulary: related words and phrases
Being and appearing different
against the current
anomalously
another
anti-conventional
apple
buck
clash
depart
depart from something
deviate
differ
differ between something
differ from something
disagree
non-complementary
non-conventional
non-identity
non-representative
othering
vary
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Change and changes
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