| 释义 |
stealth marketing
noun[ U ]
business specializeduk /ˌstelθ ˈmɑː.kɪ.tɪŋ/ us /ˌstelθ ˈmɑːr.kɪ.t̬ɪŋ/
marketing(= encouraging people to buy a product or service) in such a way that people are not aware that you are trying to persuade them to buy it: 隐性营销
Brands have been using stealth marketing for quite some time. 品牌使用隐性营销已经有相当长的一段时间了。
Product placement in films is a form of stealth marketing. 电影中的产品植入是隐性营销的一种形式。
Stealth marketing is not just an American phenomenon.
The company's experience taught brands either to shun stealth marketing, or not to own up to it.
Stealth marketing offers new advertising opportunities without adding to the interruptions by commercials.
SMART Vocabulary: related words and phrases
Advertising and marketing
ad
ad agency
adman
adverse publicity
advert
cross-selling
customer relationship management
demographics
detoxify
differentiator
o.n.o.
off-brand
on-brand
opinion mining
overexpose
trade dress
unadvertised
unbilled
unbranded
unmarketable
stealth marketing | Business English
stealth marketing
noun[ U ]
MARKETINGukus
advertising a product in such a way that people are not aware that you are trying to persuade them to buy it:
Product placement in films is a form of stealth marketing.
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